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Magnum Pleasure Store

Melt with pleasure

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Do you dream of delicious toppings on your ice cream? Then it’s time to visit the Magnum Pleasure Store in the Rembrandtplein. Everyone in Amsterdam is talking about it and is crazy about it (if you don't believe me, just check out the length of the queues!).

A Magnum to measure

Entering this shop takes you to the heart of the Magnum universe. You know, it’s that mythical ice cream that comes in multiple chocolate versions, each more delicious than the next. Except that here you decide how your Magnum will look and taste. Anything (or almost anything) is possible...

The friendly "pleasure makers" behind the elegant counter wil be happy to give you some advice on how to make a delicious match! Choose the coating for your vanilla ice cream (milk, white or pure chocolate), a maximum of three toppings (ranging from cooking salt to rose petal to chamallows, chili powder and caramelised pecans), add a drizzle (striped coating) and you're good to go!

Make a portrait of your ice cream

All you have to do now is sit back and watch your Magnum take shape (mmm...the wonderful anticipation!) then eat your personalised creation after taking a souvenir portrait to share on social networks. Since the ice cream doesn't melt quickly, you'll have plenty of time to visit the back of the shop to see the exhibit of fancifully decorated Magnums and 3D objects made of ice cream sticks. Unless you’re fascinated by the endless spectacle of new Magnums being created!

Magnum