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Fashion without the fussBrussels
Rue Antoine Dansaert, 48
+ 32 (0) 25030391
The Bruxellois are crazy about Kure, a multi-brand store open since September. Well situated on the rue Antoine Dansaert - a favourite location for fashion lovers - the shop specialises in flawless everyday fashions at prices that are often more accessible than elsewhere.
A strong, coherent vision
I love the New York loft feel of the interior, with exposed red brick and minimalist furniture. But Kure is above all two creative and savvy personalities who decided to join forces to open a shop not afraid to question the rules. Artistic director Cyrielle is also a blogger and a fashion expert and this gives her an insightful view of trends. For Maxim, the charming CEO, it's all about pragmatism and accessibility. You'll easily find a cutting edge item - and of good quality - for under 200€.
Young, unpretentious brands
At Kure, every effort has been made to ensure that shopping is a pleasant and relaxing experience. With appealing labels such as Gat Rimon, Anine Bing, American Retro and Hope, the shop is winning over new fans each month and treats regular visitors to plenty of surprises.
My fashion job takes me around the world throughout the year. I love flea markets and hunting for antiques year round, meeting up with friends at art show openings, going to fashion shows and being first to discover a new restaurant.
My little extra: introducing people to the "arty" and underground side of Brussels!"